MadeYou × 1GameChanger partnership announcement.

MadeYou has spent years helping companies grow from the inside out, developing leadership, communication, and team capability through practical, strengths-based training and coaching. Their north star is simple about investing in people, and growth follows. 

1GameChanger comes at growth from the outside in building market momentum through strategy, positioning, and brand-focused execution that’s bespoke rather than templated. The team’s mission is to connect businesses with the world through marketing that actually moves the needle and to do it with a long-term, sustainable lens. 

Both companies believe satisfied, empowered teams are the engine of sustainable performance. Where MadeYou deepens the culture and capabilities that make brands worth believing in, 1GameChanger shapes the story and the go-to-market paths that earn attention and keep it. Put together, the partnership closes the loop between how teams work and how markets respond.

What’s happening

Strategic market expansion and business growth goals set strong for MadeYou.  1GameChanger is providing strategic consultancy to help MadeYou scale into additional markets, ensuring the commercial story reflects the human foundations that have made MadeYou successful. 

Positioning with substance. The focus is on sharpening MadeYou’s already strong market position, making their people-development impact easier to discover, choose, and recommend. 

The strategy is aligned the commercial narrative with the real work MadeYou delivers, clarifying who benefits most, which problems are solved best, and how outcomes show up in team engagement and leadership performance. It’s the kind of alignment that turns “good marketing” into credible growth.

Voices from the partnership:

“The support we’re receiving from the 1GameChanger team is both strategic and actionable. They’ve helped us translate our people-first impact into clear market paths without compromising the culture and employee experience that define MadeYou. It’s a partnership that amplifies what our team already does well and opens new ground for sustainable growth.”

“MadeYou’s team has already achieved standout positioning by putting people at the center of performance. That resonates deeply with 1GameChanger. When strong values and strong execution meet, collaboration isn’t just logical, it’s inevitable. It's exciting to help extend their impact into new markets and support them on a mission empowering companies investing into their people.”

About MadeYou. A people-development company helping businesses grow through training, strengths-based solutions, 1:1 coaching and investing in people as the path to performance madeyou.eu 

About 1GameChanger. An intentional marketing agency that supports companies growth and market extensions. On a mission to set a new standard for marketing excellence, brand-focused, innovation-driven, and built on expertise rather than templates. 

1gamechanger.com